Challenge: Develop a seeding activation to promote the ultra-lightweight Mizuno Morelia Neo III.
Approach and solution
Mizuno asked us to promote the ultra-lightweight Mizuno Morelia Neo III at famous football players of the English and Italian football league. This innovative shoe is refined for speed and made of ultralight materials. With this insight we developed a seeding box containing a full experience with a levitating shoe.
A strong magnet inside the box makes the shoe float on nothing but air. We used light effects and an artificial grass mat for the ultimate finish.
During the process we guided and advised Mizuno at every stage. We designed the box from scratch (Italian and English version) including a manual to install the shoe perfectly.
We took care of the total production of the box and also arranged the distribution to England and Italia.