challenge
With the flexible Nanoflex TR trainers from Reebok, it doesn’t matter anymore where the ‘gym’ is. Client Intersport challenged us to develope in-store communication and social media content (photography/video) for this model and the matching outfits. Everything had to be in line with the existing Reebok content for and fit within the theme ‘The official shoe of your playground’

solution
When we heard the Nanoflex TR theme ‘The official shoe of the gym is everywhere’, the location was pretty obvious for us. For the shoot, we literally drove to the playground: a large skate park in Amsterdam, where two Reebok models did different types of workout. Instore we translated the same playground look&feel into mini skate ramps and metal fencing frames to emphasize the urban feel.

THE OFFICIAL SHOE OF THE GYM
IS EVERYWHERE

service

  • concept video & in-store
  • shoot video and photography (collab with Yvette Kulkens)
  • content image selection
  • design Reebok/Intersport landing page
  • design in-store materials
  • production and installation of in-store materials