Challenge: Create an interactive 3D display to show the Vans’ special edition sneakers.
Approach and solution
With keeping the space and the location in mind, creating an interactive experience was our starting point for this project. According to the concept, created by the advertising agency, we built a tailor-made solution that highlights the shoes with a special freezer effect.
People that walked by activated the lighting in the display themselves. This unique way of presenting the special collection generated a lot of stopping power and PR.
A unique way to present an exciting collection_
We supervised and coordinated this project from A to Z. We advised on the choice of materials (industrial look) and the design of the display. And kept control of the production speed and budgets.
- Project management
- Studio design
- Visual merchandise
- Installation and distribution